DeSantis weighs media strategy shift as donors fret about early campaign struggles: Sources

September 01, 2023

Back in January, DeSantis trailed Trump nationally by just single digits, according to FiveThirtyEight's average of national polls. Amid that slow start, the DeSantis campaign has been weighing a shift in media strategy, sources tell ABC News. That may be about to change, according to multiple sources, who said the governor's team is leaning toward having DeSantis begin doing mainstream network interviews and possibly town halls. In recent weeks, as Trump and his team have continued to hit DeSantis for avoiding tougher interviews, DeSantis' team has urged the governor to reconsider the strategy, sources said. A spokesperson for the DeSantis campaign did not return a request for comment when asked about the possible change in media strategy or the concerns of some donors, including Griffin.