Bob Barker Dies: ‘The Price Is Right’ Host And Animal Activist Was 99

August 27, 2023

Bob Barker, the longtime host of television game show The Price Is Right, has died, according to his publicist. The Price Is Right franchise began in 1956 as a television game show hosted by Bill Cullen and was revamped in 1972, when Barker became host. Bob Barker with a contestant and guest on ‘Truth or Consequences’His mother, Matilda, a schoolteacher, remarried and moved again to Missouri. In 1950, he moved to California to start his own radio program, The Bob Barker Show, in Burbank. A longtime animal rights activist, Barker ended each episode of The Price Is Right with the plea: “Help control the pet population.