Bob Barker, the longtime host of television game show The Price Is Right, has died, according to his publicist. The Price Is Right franchise began in 1956 as a television game show hosted by Bill Cullen and was revamped in 1972, when Barker became host. Bob Barker with a contestant and guest on ‘Truth or Consequences’His mother, Matilda, a schoolteacher, remarried and moved again to Missouri. In 1950, he moved to California to start his own radio program, The Bob Barker Show, in Burbank. A longtime animal rights activist, Barker ended each episode of The Price Is Right with the plea: “Help control the pet population.