Trump revamps his fundraising after struggling to raise cash

March 19, 2023

In a sign that Trump understands he’ll need to raise more money faster for what promises to be a competitive GOP primary campaign, his campaign recently expanded its digital fundraising team by hiring the firm Campaign Inbox to solicit the small-dollar donor set. And his early fundraising has been limited by his ban from Facebook, a top fundraising platform for him in 2016 and 2020, which kicked him off for inciting the mob that sacked the Capitol on Jan. 6, 2021. It's also possible that Trump could hire additional vendors for the digital fundraising program, which relies on emails and text messages to solicit donations. But it's the low-dollar donors who have carried Trump in the past, sending small chunks of cash to keep his campaigns running. He kicked off his travel schedule Saturday with stump speeches in the early primary states of New Hampshire and South Carolina.