30 August 2023
They’re more often seen en masse during the Tour Down Under, but this group of lycra-clad cyclists is not chasing the yellow jersey, rather tapping their combined pedal power in a push to address persistent pain*.
In their first tour since the start of the pandemic, sponsored by UniSA and AIA Australia, and supported by Reality Health, the Pain Revolution team is cycling through Far North Queensland to share the latest knowledge, skills, and best practice to prevent and overcome persistent pain in rural communities.
Comprising a cycling team of 20 dedicated pain researchers, clinicians, carers, and champions – and supported by a 15-person crew – the Pain Revolution Rural Outreach Tour will traverse 726km between 2-8 September, giving free talks to the professional and general audiences about pain management.
The Pain Revolution team will be accompanied by the ‘Brain Bus’, an interactive health learning centre on wheels which will be set up for the general community (across lunch hours) to explore visual, physical, and auditory illusions to help them better understand pain.
Commencing in Townsville on Saturday 2 September, cyclists will initially be doing a warmup ride around Townsville via Cape Pallarenda and Castle Hill, returning to the Townsville RSL ahead of the Public Health Seminar. The team will then travel to Ingham, Mission Beach, Innisfail, Atherton and Cairns before finishing up in Port Douglas on Friday 8 September.
Pain Revolution CEO and UniSA Professor Lorimer Moseley AO, says partnering with local health professionals is key to preventing and managing chronic pain.
“People living in rural and country areas have a higher prevalence of chronic pain, but have decreased access to appropriate pain management interventions,” Prof Moseley says.
“By bringing our pain management researchers and experts to the regions, we’re able to provide local professionals with the latest knowledge and findings in pain science which can help inform best practice.
“By getting alongside rural health professionals and the patients they treat, we can also make sure our research stays relevant and targets the most important problems facing Australian communities.
“The Pain Revolution's Rural Outreach Tour presents a powerful platform to showcase the significance of pain education, not only with health professionals but also with the general public.
“Our mission is to empower individuals to take control of their pain, foster hope, and enable them to lead fulfilling lives, despite the challenges they face.
“The best way to achieve this is through a whole of community approach so that all Australians can have the knowledge, skills and local support to prevent and overcome persistent pain.”
AIA Australia CEO, Damien Mu said as a life, health and wellbeing insurer, AIA has partnered with Pain Revolution for the last five years.
“Persistent pain is the leading cause of income protection claims at AIA Australia. We want to help those customers who are suffering and to help shift the dial on this critical societal issue. Our goal is that one day all Australians will have the knowledge, skills and support to prevent and overcome persistent pain.”
Notes to editors:
- *In Australia more than 3.3 million people - about one in every five people - live with chronic pain.
- Additional pain stats are available here: https://www.painaustralia.org.au/about-pain/painaustralia-painful-facts
- A media pack including full schedule, photographs and videos is available here: https://www.painrevolution.org/media-kit
Townsville – Saturday 2nd September
Ingham – Sunday 3rd September
Mission Beach – Monday 4th September
Innisfail – Tuesday 5th September
Atherton – Wednesday 6th September
Cairns – Thursday 7th September
UniSA Media contact: Annabel Mansfield M: +61 479 182 489 E: [email protected]