Mark Zuckerberg goes in for the kill as Elon Musk’s Twitter bleeds ad dollars

August 05, 2023

© Provided by The Telegraph Elon Musk - Chesnot/Getty ImagesZuckerberg is preparing to pounce as Twitter reels from its takeover by Elon Musk last year. At the same time, Musk has struggled to convert Twitter users into paying subscribers under his new ‘Twitter Blue’ offering, which costs £8 per month. Advertisers are likely to be much more willing to bank their ad dollars with Zuckerberg than smaller rivals. Even with the negative sentiment around its Facebook app, Instagram has maintained a “positive halo effect” around Meta, according to Navarra. Meta’s rival app could help win over liberal celebrities and worried brands that have grown tired of Musk’s antics.